Day One: Friday, March 2

Check-In: Begins at 8:00 AM and runs all day

Opening remarks: 9:00 AM

Depart for Site Visit One: 9:10 AM (You will select one of the following visits)

Chicago Blackhawks: Join us for an informational conversation from managers in the Public Relations and Social Media departments of the Chicago Black­hawks. Presenters will share their educational and occupational backgrounds and their path to a career in professional sports. They’ll discuss previous and current successful campaigns and sustainability in their fields. There will be plenty of time to answer lots of questions!

Weber Shandwick: Weber Shandwick’s Motorsports Practice encompasses a team of marketing and communications strategists who help clients like FedEx, Mars Wrigley Confectionery U.S., Verizon, Exxon Mobil and more amplify their racing sponsorships on and off the track. Dis­cover how the team maximizes sponsorship ROI from the drop of the green flag all the way to Victory Lane.

Wilson Sporting Goods: Immerse yourself in the world of sports PR with Wilson Sporting Goods! Chat with Wilson’s Sporting Goods all-star team about their experience using earned and owned media to connect with athletes.

Chicago Bulls: Visit the Chicago Bulls to get up close and personal with an incredible organization. Net­work with recent grads and learn more about how to make an impact in the competitive world of sports PR and marketing

United Airlines: United has been proud to fly Team USA for 38 years. For Team USA’s foray into the Olympic Winter Games PyeongChang 2018, United leveraged relationships with both Team USA athletes and United employees and turned them into superheroes – launching the cam­paign, “Helping Superheroes Fly”. Key United team members will provide insight into the various facets of the campaign, including ad­vertising, activations, social media, employee relations, and PR.

FleishmanHillard: Gatorade is a longtime leader in sports fuel, and as a result, a cornerstone of modern sports culture. As their agency for more than 15 years, FH must constantly evaluate our programs to ensure we’re coming up with fresh, creative ways to tell the brand’s story. Our team will showcase how we did just that on two long-standing Gatorade programs in 2017: Gatorade Player of the Year and Beat The Heat.

Lunch: 12:00 – 1:00 PM

Depart for Site Visit Two: 1:15 – 3:30 PM (You will select one of the following visits)

Zeno Group: Zeno Group is a global integrated communi­cations agency. Zeno is on the forefront of the field and recently won the PR Week Midsize Agency of the Year. At this visit, you will learn from one of the best sports marketing PR teams in the business. Learn about their award-winning campaigns and tour their incredible office. This session is going to be filled to the brim with awe-inspiring sports communication strategy.

CBS2 Chicago Sports: Get a behind the scenes look at sports broadcasting at the CBS 2 Chicago studio. Their team will highlight the world behind television, sports social media and more. This unique opportunity includes a station tour and an all-star professional panel.

MLB Case Study Competition: Get ready for an examination of MLB’s environmental sustainability in conjunction with Fox Sports University. Students will be presented with a detailed situation analysis and challenge. You will work in teams and present your ideas for how individual MLB teams and stadiums can involve fans to reduce their carbon footprint. The best team presentation will win an excit­ing prize!

Edelman’s United Entertainment Group: UEG is a global entertainment, sports, and lifestyle marketing agency. In this session, we will showcase how we build brands by lever­aging the people, properties, and platforms that shape pop-culture.

KemperLesnik: KemperLesnik invites you inside the agency world of sports events and public relations. We’ll kick off with conversations among three KemperLesnik leaders and close with a reception and the chance to make personal connections with the agency team.

Gatorade: Gatorade’s session will focus on how the brand reaches the teen competitive athlete through sports marketing, influencers, PR, and consumer engagement.

*Attendees will select one visit from this timeslot*

Second City Networking Reception and Show: 4:00 – 5:30 PM



DAY TWO: Saturday, March 3: Check-In desk runs from 8:30 AM – 3:00 PM
10:00 – 11:30 AM Breakout Sessions with the following:

·      RXBAR

·      PGA Tour

·      Miller Coors with Olson

·      NFL Draft

*Attendees will select one breakout from this timeslot*

11:30 AM – 1:00 PM Lunch
1:00 – 2:30 PM Breakout Sessions with the following:

·      McDonald’s All American Games with GOLIN

·      Red Frog Events

·      Ketchum – Olympic Sponsorships and Brands

·      Burns Entertainment

*Attendees will select one breakout from this timeslot*

3:00 – 4:30 PM Breakout Sessions with the following:

·      Chicago Cubs Parade

·      ESPN

·      Chicago Cubs

·     Riddell Sports

*Attendees will select one breakout from this timeslot*